Etnies has once again joined forced with the cult-classic BMX film, RAD, to bring you a brilliant new collection - expanding on the footwear and apparel released in 2021, with this much-anticipated “Prom Scene-themed” line. Owing to RAD’s devoted and international fan following - the first etnies x RAD Collection sold out in a matter of days. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with a variety of apparel and footwear options, the product’s movie-inspired designs aim to capture the excitement of longtime and new fans alike, as the love for the film is passed down from generation to generation.
RAD, originally Executive Produced by the late Jack Schwartzman in 1986, was restored and re-released
Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. etnies’ global distribution makes this limited product available to fans around the world. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.
In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.
A bicycle-motocrosser (Bill Allen) tries to enter a corrupt promoter's nationally televised cash-prize race. Pre-Order the Rad 4K restoration and be the first to see the digital restoration on July 10th featuring an exclusive Q&A with the cast and moderated by The Lonely Island's Jorma Taccone.
A weekend that went down in the BMX History books at the Helltrack RAD reunion race. As a girl growing up seeing the birth of BMX and 80's boom of BMX racing on TV, I watched BMX Bandits and RAD on repeat.
Barry Nobles and I couldn't miss this opportunity to travel to Dallas Texas and be able to look the part in my throw back "Cru Jones" outfit. Drop in on Helltrack and while we where there, bring it back to life in our remake social media video.
As the only girl dropping in and racing the boys...it brought back memories to where racing begun for me at 5 years old!
A massive thank you to Tex Plex Dallas Texas for bringing this iconic BMX track back to life.
If You haven't seen the original iconic 80's BMX film RAD.
Check it out here in full.
Bart Conner shares the story of how he was cast as Bart Taylor in the 1986 BMX movie Rad. He tells funny stories of how rabid the fans are, even Shaq. Bart and other stars of the film gathered together with me to record an audio track that works as a companion to watching Rad.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.