THE Re-Ups as Sponsor of UCI Supercross Series, Worlds and 2012 Olympics

Dec 23, 2010

Written by Bart de Jong

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VSI Products is pleased to announce that it has signed on again as the official number plate supplier to the 2010, 2011 and 2012 UCI BMX Supercross World Cup Series and UCI BMX World Championships and the London 2012 Olympic Games. The three-year deal is a continuation of VSI's current sponsorship agreement with the UCI. VSI signed on with the UCI in 2007 prior to the Olympic Games in China where THE number plates were used by all the riders. THE number plates also are used at all UCI Supercross races and World Championships.

"Our relationship with the UCI has been great and has given the THE brand excellent exposure around the world. We look forward to working with them through at least 2012," said Toby Henderson, founding partner at VSI, THE's parent company.

Besides supplying more than 4,000 custom number plates to the UCI each year, VSI also donates THE, ITS, Intense and Vigor

products to the UCI Training Center in Aigle, Switzerland. The products are used at the facility to help developing young cyclists reach their potential. Among the notable pro riders who went through the UCI program are Sifiso Nhlapo, Yvan Lapraz, Emilio Falla and Fabian Hernandez.

All racers at UCI Supercross World Cup races, the UCI World Championships and 2012 London Olympic Games will use THE number plates, numbers and side numbers.

"With the UCI BMX Supercross World Cup and the UCI BMX World Championships being the premiere BMX racing events in the world, we would only settle for the very best partners and suppliers. VSI has proven that they are the market leaders with great products, and at the UCI we are excited to continue our partnership," said Johan Lindstrom, the UCI's BMX Sports Coordinator.

The UCI BMX Supercross World Cup Series kicks off next season with racing April 8 and 9 in Pietermaritzburg South Africa. The rest of the season will take riders to the Netherlands and Denmark for the UCI BMX World Championships, London and the Supercross Series Finals in Chula Vista, just 90 miles from THE World Headquarters.

Pics by BdJ