pioneering component designer Toby Henderson, BOX Components designs, manufactures and distributes the world’s most advanced BMX componentry. “It’s the perfect fit!,” said Johan Lindstrom of GSX Events Inc. “With its bold, exciting futuristic look, the new BOX Phase 1 Pro number plate definitely matches what BMX SX stands for,” continues Johan.
“We’re really excited to be working with GSX to support the Supercross racers with the best-looking number plates available,” said Toby Henderson, BOX Components’ founder and CEO. “Supercross is the most exciting format in BMX racing and the BOX number plates definitley live up to that level of exitement,” he added.
“Not only will we supply all BMX Supercross World Cup athetes with the coolest looking number plate out there, but they will also be for sale at all events,” “And of course they are produced in a limited edition colors, exclusive for the BMX Supercross
World Cup” adds Johan Lindstrom “Being the official number plate of the UCI BMX Supercross World Cup provides us with a huge opportunity to get the BOX name out there. We’re a new company and this is an excellent way for us to build brand recognition. We can't wait to see the custom grey and orange number plates on the bikes at the first race in Manchester,” Toby said.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.