Mike Day - BMX Olympian from Kevin Peralta
Design prompt:
-Select an athlete participating in the 2012 summer olympics and create a personal brand that ties in with an existing or potential sponsor.
-Create a 30 second spot that illustrates the hero's journey.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.