The book provides basic explanations about the sport and compliments the easy-to-read text with photos on each page including great snaps of Justin Posey, Matt Pohlkamp, Jeff Upshaw and Amanda Geving.
“We are honored to have the chance to work with Bellwether Books and our contributions will help peak the interest of millions of school kids around the country at just the right time.” said Kevin O’Brien, NBL’s Marketing Director.
The book appeals to kids between the ages of four and ten who will also see the NBL logo and website address with a prompt to contact NBL for more information on how to get started. Scholastic Books is the World’s largest publisher and distributor of Children’s books and this translates into great exposure for BMX Racing.
To see more details about the book and to purchase a copy, visit the Scholastic website at scholastic.com.
New BMX Racing Book from Bellwether Media and NBL to reach Millions of US School kids!
Nov 15, 2007
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The National Bicycle League (NBL) and Bellwether Media, Inc. have teamed up to educate kids about BMX Racing in schools across the country. A new book, published by Bellwether Media and titled simply as ‘BMX Racing’, is part of an 8-book Torque-Action Sports series now available through the Scholastic School Supply network. The new book will soon show up in tens of thousands of school libraries across the country and expose BMX and NBL, directly to kids between the ages of four and ten. The 24-page color book features NBL 2006 National Elite Champion, Donny Robinson on the cover along with general sport information and tons of great NBL BMX racing images throughout the publication. It will share the library shelves with other action-sport titles including snowboarding, skateboarding and mountain biking. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.