You already know the unmistakable “O” logo and the famous faces that helped cement the brand as a global icon of high performance and rebel style. Now get to know the real story behind Oakley, a company dedicated to—and driven by—cutting-edge vision. Since 1975, Oakley has been synonymous with breaking boundaries of technological possibility and aesthetic banality, an ethos carried forward by a group of mad scientists never content to iterate, only looking to reimagine and reinvent the very idea of performance eyewear, technical apparel, and wearable technology. This is the story of big risks and bigger rewards—and the willingness to throw it all away and start again with a larger vision and greater ambition. This is disruption by design, futurism mixed with heritage, and vision without limit. This is the world according to Oakley.
Features:
-11½ x 14¾ in – 29 x 37.5 cm
-220 pages
-200 illustrations
-hardcover in a black rubber slipcase with metal plaque
-Published by Assouline, a leading global luxury publisher
$ 195
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.