It was indeed April (1st?) 1980 when this BMX Less! advertisement showed up in BMX PLUS! magazine. Gene Simmons of Kiss on a Redline somehow kept his tongue inside during this photoshoot.
Cover headlines were:
"$ 150.00 foolish buy"
"We're only in it for the money"
"All the news that fits, we print"
"Jenson beats Stu in match race"
It's time for an Ozzy version Adam!