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Name: Tom van den Bogaard
Hometown: Ale Blie, Netherlands
Sponsors: Paul's Boutique, Monster Energy, Vans, Tall Order, Triple 8.

Frame: Tall Order 215 Frame 21" V3 Gloss Grey
Forks: Tall Order Ramp Fork Black
Bars: Tall Order Ramp Bar 9.5" High (cut 1cm each side) Chrome
Seat: Tall Order Combo seat NEW! Black
Chain: Tall Order Chain 510 Black

Name shop: Paul's Boutique BMX
Location: Dorpsstraat 66A, 5735EE Aarle-Rixtel The Netherlands (Europe)
Years in business: 23 years (April 1st 1995)
Employees: 1

What was the reason for you to start a BMX shop?
Paul's Boutique BMX: With only 10 Dutch riders remaining in 1995 and no BMX Shop in the country I decided it was a good idea to start a BMX Shop to keep those 10 riders on their bikes.

What was your first location like?
Paul's Boutique BMX: In my backyard I built a small shed to put the bikes on display, a small shed for Parts/Maintenance/hangout where I had to get my motorcycle out first before a customer could see the parts etc. hahaha. Then first floor in the house was for clothing en the second floor was the

Starting a BMX company to get rich simply won't happen. Bas Keep knows that, but when he decided to start Tall Order, he had different things in mind. The fact that touring is fun, you can get your mates to ride for you, you get to design your own products, there are plenty more reasons to run your own show. The Tall Order team made it to The Netherlands a little while ago and packed a lot into a short trip. Time for a Tall Order interview with Bas Keep.

Where did the name of the brand originate from?
Sebastian Keep: I needed a name and it's not easy to find one. I like the phrase tall order and I'd also heard the phrase in a streets song and decided to pull the trigger on it.

Doing things different makes you stand out. What are some of the things that make Tall Order a different brand than other companies out there?
Sebastian Keep: I dont think we try to be different. If we are different it might be that we aren’t trying to be cool. We just are what we are and we aren’t scared.