Monster Cash Up BMX Street Jam Amsterdam. By BdJ

Jun 05, 2023

Written by Bart de Jong

Read 1425 times

The first in a series that takes the Monster Energy Street riders around the world this year. The kick off of the Monster Cash Up tour took place in Amsterdam with street rides in Cologne, Copenhagen, San Diego and Sydney to follow. The Amsterdam edition started at Soulcycle BMX shop and took 300 BMX-ers around town to rails, ledges, a curved wall, banks and gaps. If you felt like sending it, you could. If you wanted to chill, there was no one who would say anything about that. As you guessed it, cash was handed out to riders doing something good. Cash is king. Everyone loves cash and if you wanted to make your money back that you spent on getting to Amsterdam, you better send it. With Monster Street pros present such as Alex Donnachie, Jordan Godwin, Dan Lacey, Felix Prangenberg and Lewis Mills it was just cool riding from spot to spot.

Amsterdam is a great city for a street jam like this and with the weather being great and the vibe being chill, everyone had a good time.

Cluutshow's Rachid Ben Addi and Soulcycle's Emile Bouwman were on the megaphone keeping things in hand. Monster Energy's Roy van Kempen provided the cash that disappeared quickly in the hands of the riders and they sent it right from the start. The police only showed up once, and when the tram tracks were cleared up, they left. There was no reason to break up the ride anyway, glad they understood that. The day ended at Skatecafe where riders could send it one last time and beers were flowing. It was the perfect place to finish a great day of BMX on World Bicycle Day (June 3rd). If the Cash Up Street jam comes to a town near you, make sure to join it.

BdJ