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Sole Technology, the maker of etnies, éS, Emerica, ThirtyTwo and Altamont, proudly announce their plans for direct distribution of the etnies and ThirtyTwo brands in Germany. SoleTechnology Germany (STDE) will be effective from January 1st 2010. STDE will be responsible for all sales and marketing activities in Germany for etnies and ThirtyTwo only. This announcement follows previous moves to distribute direct in the UK, Spain, the Netherlands and more recently Denmark. Germany is one of the most important markets in Europe for SoleTechnology and selling direct will allow more control over the brands and strengthen etnies and ThirtyTwo across Customer Service, Marketing and Sales for all existing and new potential customers in Germany. Through previous experiences of going direct, SoleTechnology knows it can offer the retailer a higher level of service across sales and marketing. This has led to growth in all the direct markets. SoleTechnology Europe will be expecting the same focus and growth for the German retailers. 

Dorel Industries Inc has acquired the assets of Hot Wheels and Circle Bikes, the UK distributors of the Mongoose and GT brands. This latest purchase is the third transaction in two months. A new subsidiary, to be known as Cycling Sports Group UK (CSG UK), has been created and will be IBD-only. To be HQ'd in Poole, Dorset, CSG UK will coordinate all sales, marketing, distribution and customer service for Mongoose and GT. CSG UK take over the Cannondale distribution in January 2010. Robert Baird, President of Dorel's Recreational/Leisure segment said the creation of this newest subsidiary follows a similar initiative in Australia last month and underlines Dorel’s commitment to take control of its international bicycle brands in order to accelerate growth within the critical IBD channel.

“We have developed a multi-faceted strategy to grow our bike business into a global force and we are moving ahead decisively with this plan by leveraging our excellent portfolio of recognised 

What has been a rumour for 6 months is now a fact. Robbie Morales split up with FIT/S&M and is forming his own company. He's taking FIT riders Dakota Roche, Chase DeHart, Trey Jones and Chase Hawk with him to a new brand rumoured to be called: CULT. Just when Dakota, DeHart and Hawk got their own complete bike line over at S&M this isn't exactly what Chris Moeller was hoping for. Here's what Chris Moeller had to say about the split:

"From day one Robbie helped build an amazing team for Fit. I had known Mike, Van, and BF for a long time, but I actually never imagined they’d ride for us…Robbie did, and he made it happen. He also introduced us all to Edwin, one of the most innovative and influential riders ever. Robbie definitely has a gift for spotting the best and most stylish riders around.

I called Robbie yesterday to ask him about some more shady 

After showing you the 2010 products that we saw at the Eurobike and Bike Expo trade shows already we managed to shoot some pics in Las Vegas during the Interbike happening to show you some more. To learn about new stuff, simply click through the pictures and read the captions. To learn more about the companies that were showing off their '010 you should check out the FATBMX BIZZNIZZ button on this site as we did a lot of previews leading up to the Interbike show. A race specific product review will follow soon.

Brand: Subrosa
Name: Ryan Sher
Title: Brand Manager

Are you going to show new products at the 2009 Interbike show in Las Vegas?
Yes, we have a few new things in line.

If yes, where can people find your booth? 

Brand: Failure
Name: Matt Bischoff aka The Beard
Title: Owner

Are you going to show new products at the 2009 Interbike show in Las Vegas?
Kinda, I'll have some sweet pics of stuff on my cell phone of the products.

Brand: S&M Bikes/FITBIKECO
Name: Neal Wood
Title: Product

Are you going to show new products at the 2009 Interbike show in Las Vegas?
Something old, something new, something borrowed, and something blue. 

Brand: Verde Bikes
Name: Cory Muth
Title: Brand Manager

Are you going to show new products at the 2009 Interbike show in Las Vegas?
We'll be showing our new 2010 line of completes, new frames, bars, and more 

Brand: Federal Bikes
Name: Christopher Harrison
Title: Product Designer

Are you going to show new Federal products at the 2009 Interbike show in Las Vegas?
Yes we will be, we'll have a whole slew of new signature frames on show for Lacey, Ty and Jared, a long with revised Twilight frame and 20/20 forks. 

Brand: SE Bikes
Name: Todd Lyons
Position: For the last 5 years I've been the Product Manager & Brand Manager. But I am in the transition now of becoming just the Brand Manager.

SE has been a part of Interbike for some time now. Are you guys back in 2009?