credible HipHop/Dubstep/Grime-DJ from Berlin representing Germany, as well as Rebekah, one of Europe´s leading female Techno-DJs (originally from Birmingham, England).
Thierry Kunz, DC´s Head of Marketing Europe: explains‚ Over the last years, DC invested a lot of efforts into the d
evelopment of our women’s collection. We are always thinking „out of the box“ and want to make things a bit different. DC is a roots-driven, honest brand with a strong heritage, so, for our new women campaign, it was clear that we had to co-operate with real people who are doing real things instead of models with no story to tell. Music is connecting us all, music is universal and music is also highly emotional. We found great people who inspired us immediately that this is exactly what we were looking for. Both sides are sharing what they do best. The talent and personality of our ambassadors is a highly-motivating, driving force and effective of what we want to communicate. And this is just the beginning...About DC :
Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.