MADD GEAR LAUNCHES BMX IN USA

Mar 21, 2013

Written by Bart de Jong

Read 7400 times

Madd Gear has launched their first line of bicycles in the USA. Madd Gear is introducing two entry-level models to the USA: the “Shredder”, and the “Boost”. Both bicycles were designed with Madd Gear Team Riders and world renowned Professional BMX Riders: James Foster and Colton Satterfield. James Foster is a world champion in the BMX world, known for his attention to detail and never-ending push for perfection. Colton Satterfield is a no-holds-barred rider who won two MegaRamp events and took 3rd at Dew Tour in

San Francisco this last year. With the help of James and Colton, Madd Gear has developed two entry-level bikes, launching this week, and a third Pro-Level BMX bike, which will be released this Fall.

“Madd Gear is where ‘Pro’ begins” states Madd Gear’s founder, Mike Horne, “We wanted to help fill a space we feel is currently underserved in the USA: really great, affordable bikes for beginners. So, we began with an 18” for the youth and a 20” for teens.”

Both of Madd Gear’s entry-level BMX bikes have an MSRP under $300 and features not common to their price level. The Shredder 18” boasts Chromalloy Cranks and the new FSA B53 Headset. The Boost 20” features an internal, sealed headset, 3-piece Chromalloy Cranks, a 3/8” front axle and a 14mm rear axle, and a 25-9 gear ratio.

“Madd Gear has had a well established BMX business in Australia and the U.K. With the success of our brand in the U.S., now is the right time to bring the range to the market. We worked very closely with both James and Colton to deliver pro-spec bikes at affordable prices”- Todd Suskin, VP Sales & Marketing.

Colton Satterfield; “I am pumped to be behind a brand that is dedicating themselves, in the right way, to get BMX bikes in the hands of the next generation of kids. I will have a smile on my face knowing I am part of something that is simply giving tons of kids the same feelings I got with my first bike.”

Madd Gear is the premier performance action sports brand with the top riders and a global fan base. Our products lead the industry in technological advances and new-to-market features. MGP is headquartered in Melbourne, Australia, with operations in the United States, the United Kingdom and Europe.

For more visit MaddGear.com