SHRED // SLYTECH LAUNCH BIKE LINE AND SIGN UP RYAN NYQUIST TO EXPANDING TEAM OF SHREDDERS
Aug 26, 2013
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Anomaly Action Sports, home of brands SHRED and SLYTECH, announce expansion into the bike market with new Bike Manager, Victor Sheldon, new Team Shredder, Ryan Nyquist, and with the debut of its ‘WE SHRED DIRT.’ bike line of eyewear and protection at Eurobike, Friedrichshafen, 28-31 August. The team is also stoked to officially welcome Ryan Nyquist to the SHRED // SLYTECH family. A true legend and winner of countless medals in Park and Dirt events at X Games, Gravity Games, Vans Triple Crown, and the King of Dirt, Nyquist has shaped the sport of BMX over the past 20 years with consistency and progression. Continuing to push the envelope, his commitment to innovation in the sport is perfectly aligned with the company’s mission and was an obvious connection for the brands. Nyquist will endorse SHRED eyewear and SLYTECH body protection, collaborating on products, from concept to development.
About SHRED + SLYTECH
Anomaly Action Sports designs, markets and distributes SHRED and SLYTECH. Through these two brands, Anomaly Action Sports is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sports is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit shredoptics.com
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.