How often do you see cool stuff but you don't know where to buy it? Online shopping doesn't support the local shop down the road but usually the stock in sizes, colours and models is much bigger at the online store. This in particular goes for clothing. Can't find the HARO x Vans stuff anywhere? The Vans store has it, and much more. Check their current line of all the good stuff. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.