"We are thrilled to partner with Rockstar Energy Drink and OCESA to bring X Games to Mexico City for its regional debut in 2007," said Gerardo Casanova, general manager, ESPN Mexico. "We look forward to hosting world-class athletes and watching them perform on first-rate courses. ESPN is excited for this opportunity to further enhance our relationship with sports enthusiasts throughout Mexico."
"Rockstar is incredibly excited to partner with ESPN to bring the most powerful event in action sports to Mexico," says Jason May, executive vice president marketing, Rockstar Energy Drink. "The X Games lifestyle runs parallel with Rockstar's philosophy and we are committed to bringing the most complete, the most unique, the most powerful and the most honest energy beverage ever created to the consumers."
Other event sponsors include Ford Motor Vehicles, Oakley and Vans. For more information on X Games Mexico and a complete list of invited athletes, please visit: xgamesmexico.com.
ESPN and Rockstar Energy Drink Present the First-Ever X Games in Mexico City Inaugural Event to be Held Sept. 7-9 at the Palacio de los Deportes
Jul 30, 2007
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The first-ever international X Games in Mexico City will take place Sept. 7-9, 2007 at the Palacio de los Deportes, announced by Rick Alessandri, senior vice president, general manager, ESPN Consumer Products and X Games Franchise Managing Director. Along with presenting sponsor Rockstar Energy Drink, the competition will include the world's top athletes competing in the disciplines of BMX Freestyle, Skateboard Street, Skateboard Vert and Moto X. X Games Mexico will be co-organized by OCESA, the largest entertainment company in Latin America. "Our goal has always been to serve action sports fans wherever they may be, and we believe the excitement of the X Games truly transcends across all cultures," said Alessandri. "As the X Games franchise has continued to grow and become increasingly embraced internationally, we are very excited and enthusiastic about bringing the inaugural X Games Mexico event to the people of Mexico City."
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.