properties (ESPN.com, ESPN FC, espnW and more) and shares some cornerstone features such as the everscroll feed of content that allows easy access to a trove of action sports content. Despite that, it boasts a unique look and feel that prioritizes simplicity and visual content whether the user is on a computer, mobile phone or tablet.
"The action sports audience prizes technology, mobility and high quality content,” said Mary Fenton, Associate Director of Digital Content Strategy. “Having a fully responsive, easy-to-use product that presents content as the focal point was hugely important to us from a user-experience standpoint. We’ve also amassed a vast collection of both raw and highly-produced content from X Games events, original series and weekly World of X Games programming, and users will be able to find that and more on the new site.”
The website will be the home for X Games Aspen and X Games Austin coverage throughout the year, as well as weekly "World of X Games" programming on ABC and other original content such as the Real Series all-video competition, in-depth athlete profiles and features and ongoing Boardr Am coverage.
To both reflect and capture the viral nature of so many pivotal action sports' moments, XGames.com has a new, pervasive social feed across the site that aggregates real-time social media posts from the biggest social influencers in action sports today.
A brand new and redesigned digital home for the X Games launches today at XGames.com. The new digital destination delivers an improved mobile-first user experience that showcases high quality action sports content across devices. Heading into the 20th anniversary of the X Games, the world’s premier youth culture and action sports festival -- the new XGames.com has evolved to cater to the preferences and interests of casual fans and endemic participants alike with a user-friendly experience that showcases vibrant video, HD imagery and other high-quality multimedia content.
The new XGames.com is built on ESPN technology infrastructure that enables it to integrate easily with other ESPN digital
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