BIG AND BOLD: LYNCH AND SE BIKES PARTNER ON BEAST MODE®

Jun 21, 2017

Written by Bart de Jong

Read 17922 times

RIPPERNFL star Marshawn Lynch unveils his big BMX bike from SEOakland, CA — Expect nothing less than a beast of a bike when NFL champion Marshawn Lynch joins forces with the legendary SE Bikes brand to design an all-new BMX bicycle.The Beast Mode Ripper is built upon powerfully large 27.5-inch x 3-inch Beast Mode Vee tires, with an alloy frame that takes design cues from SE’s legendary PK Ripper with floval tubing and a looptail rear end. Long before Lynch became a football star he loved riding BMX bikes around his hometown of Oakland, California. During his short retirement from the NFL, Lynch rekindled his passion for BMX, and was attracted to SE Bikes due to the brand’s uniquely large BMX bikes with 26-inch and 29-inch wheels.

"As a little ass kid, I always put together bikes, while I was doing it, all I could think of is... I wanted to have my own bike and NOW I GOT MY OWN BIKE,” said Lynch. Once Todd Lyons, brand manager of SE Bikes, caught wind of Lynch riding around Oakland on an SE, he reached out to see if the NFL star, famed for his punishing running style, was interested in a collaboration project.

After the two put their heads together they decided to create the world’s first BMX bike built around 27.5-inch wheels: The Beast Mode Ripper. For his part, Lyons said he knew any collaboration with Lynch had to be big and bold. Along with the wheel sizing and iconic frame design, the Beast Mode Ripper features classic gold-on-black details and the famous “BEAST MODE” tagline emblazoned on the frame and sidewalls of the plus-sized tires.

“When I first started talking with Marshawn about designing a bike, I knew we had to make it like no other bike on the market,” Lyons said. “We started from scratch with the design and came up with the world’s first BMX bike built with 27.5-inch wheels. And it rides amazing.” The Beast Mode Ripper was recently unveiled by Lynch at the #oaklandrideout, where hundreds of riders — young and old — joined the hometown host to wheelie around Oakland.

Needless to say, everyone was blown away by Lynch’s BMX, the Beast Mode Ripper. The Beast Mode Ripper and SE Racing apparel collaboration will be available in July at SEBikes retailers worldwide, BeastmodeOnline.com, and the Beast Mode stores in Oakland and Seattle, $899 MSRP.