“We are excited to form this custom partnership with Rocket League, which will see ahost of exciting initiatives and content rolled out on a global platform.” said Nitro Circus’ Chief Commercial Officer, Brett Clarke. “Both audiences, ours and Rocket League’s, are very synergistic. More importantly, our athletes are avid Rocket League enthusiasts and we look forward to giving our fans the opportunity to compete against them throughoutthe year.”
First activated in Australia last month during the kickoff of Nitro Circus’s 2018 tour, the pairing will make its way to North America starting this summer then roll on to Europe in the winter. Rocket League will also make appearances across Nitro Circus’s massive social media channels over the remainder of 2018 through branded content, giveaways, custom content, and more.
Fans will even have the opportunity to square off against their action sports heroes in special Rocket League online tournaments. With esports exploding in popularity -- Business Insider has estimated a global audience of nearly 300 million players at an average age between 21 to 35 – this collaboration is set to resonate in the highly coveted young adult demographic.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.