Today etnies is very proud to launch their second collaboration with British based clothing brand, and BMX powerhouse – Doomed. etnies pro BMX rider Jordan Godwin and artist Paul Robinson founded the brand on Doomsday, back in the late teens of the 21st century. When these two aren’t pushing the limits of technical street riding to the next level, they’re constantly developing their own beautifully apocalyptic Doomed clothing and accessory collections.
etnies worked intimately with these Doom-mongers again to produce two super-stylish black vulcanized shoes that are stealthy, durable and sublime – The Jameson Vulc x Doomed, and the brand-new Kayson x Doomed.
Both shoes feature unique footbed artwork and are brimming with superb detailing - from the custom leather tongue on the Jameson Vulc and the distinctive ‘passport’ coat-of-arms logo on the Kayson, to the woven tags, geo-hex tread pattern and subtle, vulcanized styling.
The capsule is perfectly augmented by graphic tees, hoodies, vests, bags, socks and headwear.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.