Vans BMX Presents Courage Adams: ‘Balanced’ Highlighting the global approach that has shaped Courage’s BMX career

Apr 26, 2022

Written by Bart de Jong

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Vans BMX proudly presents Courage Adams: Balanced, a new edit exploring the riding that has placed Courage on a path to success, steadily building his BMX career through hard work and dedication. Filmed in Africa, France, and Courage’s current homebase of Spain, Balanced reflects Courage’s global approach to BMX, including some of the locations that have defined his meteoric rise. Leading with his guiding philosophy, “Balance is key to life,” Courage has made a name for himself with his gift for unbelievable bike control, which is captured in this edit by director Rich Forne.

“Working with Courage on this project, I got to experience firsthand the jaw-dropping power and incomprehensible balance and imagination he brings to his riding,” Forne said. “Courage has no concept of limitation and is able to do whatever he wants on a bike so long as it is strong enough to keep up with his incredible vision.”

Vans, Forne, and Courage were laser-focused on capturing never-done-before tricks at extreme heights, including at one specific location in Lyon, France. Despite several fearless attempts, the trick ultimately evaded Courage, forcing the team to rework the edit. Not one to be deterred, Courage heads back to Lyon, France, later this summer and plans to capture the trick in an upcoming full-length film.

“While it’s not the video part we were planning due to some unexpected challenges, I’m still happy we were able to pull it all together,” Courage said. “I understand that it's part of the game and you have to keep moving forward without giving up. I will be back with an even stronger one.”

In addition to his video part, Courage recently worked with Vans to create a signature take on the Old Skool BMX and a supporting apparel collection. The design was inspired by his Nigerian roots and symbolizes balance and patience – principles at the core of his riding. Check out the full collection at vans.eu.

As the first-ever Nigerian pro BMX rider, Courage Adams was inspired at age 12 by local BMXers in Pamplona, Spain, after witnessing a BMX “wheelie” for the first time. Since then, his dedication to riding has motivated him to become one of the best at what he does, producing some of the most inspiring video parts in BMX. He is recognized globally as the master of manuals—be it front or back wheel, forwards or fakie.