etnies
The clothing and shoe industry must be so hard to work in. It's not just working towards the new model for next year, it's non-stop and for the big players, it's 4 seasons per year and tens of models per shoe line, boys AND girls, AND kids and toddlers. And then there's clothing too. Same deal there. etnies just released their 2008 Holiday gear with new footwear, apparel and accessories... take it all in. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.