Alessandro Civera of www.nosoccer.com (a BMX site) in Italy sent in the following message. Looks like they've been hired to put on the BMX part at the Eicma show this year.
Hi Bart nosoccer.com promove the first meet with international bike expo in milan in italy. it 63th edition e for this year it open the doors for italian bmx moviment, me an Mauro Argentin make a giant dirt line with three jump, last years more of 100.000 people visit the expo for see "static bike" (MTB and street cycle)
this year we are hot... every day two demo in differents area.. park vith a jump box, quarters, banks for amateur riders and a very good dirt line for expert riders.