Bicycle Supercross (BSX), the world’s largest annual one-on-one BMX race, is delighted to announce that leading audio lifestyle brand Monster Products has signed on as the title partner for BSX 2014. Announcing the partnership, event founder, Shane Jenkins said he was delighted that Monster Products – managed and distributed throughout Australia by Convoy International – had agreed to team up with BSX to help raise funds for Melbourne’s Royal Children’s Hospital Foundation.“When I look back over the short history of the event I feel very proud that we have been able to work with so many amazing people to raise money for the Royal Children’s Hospital Foundation. Not only have we previously worked with Australian cycling icons such as Tour de France winner, Cadel Evans and Australian Women’s Athlete of the Year, Caroline Buchanan, we have also partnered up with a number of industry leaders. I’m very excited that we will be working with Monster Products for 2014.”
Held in January each year, BSX is many things, but most importantly, it is a festival/celebration of BMX and BMX racing culture. Top professional and amateur athletes from across the country and around the world gather around a specially designed track for a massive BBQ in the name of fun. All funds raised through auctions and raffles are donated to Melbourne’s Royal Children’s Hospital Foundation to purchase much-needed medical equipment.
Mr. Jenkins added, “With Monster Products on board, we have created a new trophy, the ‘Monster Products Hot Lap Award’. There will be two awards; one for the Men’s and one for the Women’s time trial classes. While the time trial has always been a highlight of the event, it’s now set to become a real feature.”
As part of their involvement, Monster Products and Convoy International will be donating thousands of dollars’ worth of headphones to be auctioned off on the day. Sohan Karunaratne, Head of Marketing at Convoy International – the premier importer, distributor and marketer of various audio lifestyle brands including Monster Products – said, “We’re excited to be working with BSX on their charity event in January as it’s for a fantastic cause. Monster is dedicated to creating products that deliver incredible sounding audio, whether you listen to relax or get ready for a race, so we’re looking forward to recognising top competitors in this event with the new Monster Products Hot Lap Award.”
Mr Jenkins went on to say, “With over $32,000 raised to date, BSX has been able to make a significant contribution to a wonderful foundation. By having Monster Products on board for this year’s event, we are aiming to set the bar even higher”.
Event Details
-When: Monday, 13 January 2014. 11am – 5pm
-Where: 55 Watsons Rd, Pheasant Creek, Victoria.
About BSX
BSX (Bicycle Supercross) is one-on-one sprint trails style BMX racing on a backyard track built specifically to test a rider’s skills. The short straights, lofty jumps and tight corners are intense under race conditions, offering a fun and entertaining event for competitors and spectators alike. The event provides a unique experience for the local Victorian riders, as well as the interstate and international visitors during an off day of the annual BMX Victoria Track Attack series. The primary goal BSX is to raise money for the Royal Children’s Hospital Foundation but there’s so much more to the event. It creates an atmosphere that words just can’t describe. Since the very first event in 2006, BSX has raised over $32,000 helping to providing the hospital with much- needed equipment.
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