Every brand has a logo, but few can claim a print like Vans can with Checkerboard. Born in Southern California and showcased on the world stage by legendary film slacker Jeff Spicoli, the iconic motif is now synonymous with Vans’ ubiquitous “Off The Wall” lifestyle. To bring the globally-recognized print to the streets and up to speed, Vans presents the Era Pro in Checkerboard, showcasing an elevated, performance-driven take on the original Era icon.
The Era Pro’s inception began when legend Tony Alva partnered with Vans by adding a padded collar and heel cap to the original Authentic to create the Era. Fast forward 40 years and the Era is fully engineered with Vans Pro Classics specifications, offering high impact UltraCush HD cushioning sockliners, Pro Vulc construction for better boardfeel, and lasting Duracap rubber reinforcements. The Era Pro remains as timeless as ever, combining two icons into one modern-day classic.
The Era Pro joins a growing list of heavy hitter Pro Classics, available now in a range of Checkerboard styles, including the Sk8-Hi Pro, Old Skool Pro, and Slip-On Pro. Backed by living legend Jason Dill and emerging style master Rowan Zorilla, it’s clear the future of Checkerboard will be every bit as rad as the past.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vansbrand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, House of Vans.
Vans, “Off The Wall” Since ’66
vans.eu
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vansbrand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, House of Vans.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.