Get in the shoes of a product designer. See what it takes to spec a bike pice by piece and you can win one of the three Breakless Suck It hoodies for your effort. The people at Breakless shop are going to put some bikes together and they want you to get involved. What inner tubes do you need? What sort of chain? The cool thing about it is that the bikes that they are actually going to have made will have your name on it. See what pricepoint your bike would come in. Would it sell? After going through all the parts the discussion can start about the colour of the frame and parts...Hmm more work than you thought? 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.